A Channel 4 report on British television has revealed the growing trend of shoppers heading to Spain to take advantage of cheaper prices at clothing store Zara.
According to a Eurostat report, Spain is the cheapest country in Europe to buy clothes and doing it at Zara is no different. The Spanish subsidiary of Inditex, the world’s largest clothing retailer, reportedly sets the price of products according to the economy of the country in which they are sold.
This means that the prices also take into account local overheads, customs duties and taxes.
The company is known for using value-based pricing which focuses on customers’ perceived value rather than business costs to set the price. Its target customers want fashion clothes but cannot afford the high price of luxury fashion brands.
The Eurostat report suggests that prices in Spain are around 8% lower than the European average.
Lower prices combined with styles, availability and shopping atmosphere are all contributing to the growing trend of shoppers making the trip to Spain to come shopping.
For many, the immediate availability of flights and the low cost of travel make travel attractive. When this is combined with the possibility of doing a bit of sightseeing or enjoying a weekend break, shopping in Spain becomes all the more attractive.
Spain is also taking fashion shopping to another level and Zara is at the forefront of this trend, with its latest store in Madrid using the latest technology to combine the internet and a physical store to deliver the shopping experience. ultimate purchase.
For those who prefer or can afford a more luxurious lifestyle, a report by Swiss private bank Julian Bar suggests that Spain is one of the cheapest destinations in the world for luxury goods and services.
Inditex is today the largest fast fashion group in the world, with more than 7,200 stores in 93 countries. In addition to the flagship brand, the company also owns Zara Home, Massimo Dutti, Bershka, Oysho, Pull&Bear, Stradivarius, Uterqüe and Lefties, among others.
According to the AdvertisingGrow website, you should expect to spend around €120 a day to cover hotel and other costs, with Spain remaining one of the cheapest destinations for accommodation, food and drink. Local transportation is also reasonable and widely available.
For those who live and shop in Spain, it’s no surprise that shoppers are flying to the country to take advantage of cheaper clothing prices at stores like Zara.
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